How much does an AI sales coach cost?

Torvald starts at $24.99/month with unlimited coached calls, and there is a 7-day free trial with no credit card required. Enterprise revenue-intelligence platforms typically cost over $1,000 per user per year.

AI Sales Coach — Real-Time Coaching on Every Call

Q: What is an AI sales coach?

An AI sales coach is software that analyzes your sales conversations and gives you feedback and guidance. Torvald goes further than post-call analysis: it listens to your live calls and suggests what to say next — in the moment, while the prospect is still on the line.

What the coach actually does

Live suggestions

While you talk, the coach reads the conversation and feeds you the next line — a discovery question, an objection response, a closing move — before the moment passes.

Objection handling

"Too expensive," "send me an email," "we already have a vendor" — the coach recognizes the objection and hands you a proven response, phrased in plain language you can actually say.

Call scoring & review

After every call you get a scored breakdown: talk ratio, moments you missed, what to do differently. Your improvement is tracked call over call.

It learns how you sell

A generic script is worthless the moment a real prospect goes off-script. Torvald builds a profile of your selling style from your own calls — your strengths, your recurring mistakes, which techniques actually convert for you — and adapts its coaching accordingly. The more you use it, the more specific the advice gets.

It also learns from outcomes, not just conversations. When a deal closes won or lost, that result flows back into the coaching, so the suggestions you get are the ones that historically led to booked meetings and closed revenue.

Who it's for

Solo sellers and founders doing their own outbound, who don't have a sales manager to shadow their calls.
SDRs and AEs who want reps-level coaching without waiting for the weekly call review.
Small teams that can't justify enterprise revenue-intelligence pricing but still want every call coached.

If you'd rather warm up before a real prospect, Torvald also includes an AI buyer to practice against — a simulated prospect that raises objections so you can rehearse risk-free. And when you need someone to call, the built-in AI lead finder pulls verified prospects with contact info.

Frequently asked questions

What is an AI sales coach?

Software that analyzes your sales conversations and gives you feedback and guidance. Torvald goes further than post-call analysis: it listens to your live calls and suggests what to say next — in the moment, while the prospect is still on the line.

Does it work on live calls or only recordings?

Both. Torvald coaches you in real time during live phone calls and meetings, and it also scores and reviews every call afterward — see how real-time call coaching works.

How much does it cost?

Plans start at $24.99/month with unlimited coached calls — see pricing. The free trial gives you 7 days of full access, no credit card required.

Will the prospect know I'm using it?

No. Suggestions appear silently on your screen — nothing is injected into the call audio. You stay in control of every word.

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